Here are some simple rules to follow:

1. Include your website link on the cover photo.

This is perhaps the simplest thing you can do, but if you haven't done it yet, there is no time like the present. You can also include a short description of your business here. Be careful, though: cover photos appear differently on the web and on mobile. Make sure your new image is readable on both large and small screens.

2. Update with fresh pictures and content consistently.

It's not enough to just have a Facebook page for your small business; you need to keep your fans updated on what's happening and what's new in your business. It doesn't have to be every day, but come up with a schedule and stick to it.

3. Be open when it comes to interactions.

You created a social media profile, so be social! You don't have to chat with everyone that comes to your page, but leaving a comment or even a like when someone leaves a message will make them feel good and make you look good, too. If everyone has a great experience, then they will come back for more.

4. Reward your fans.

Having your fans take part in promotions can be a fun and profitable experience. When you're having a special sale or new product launch, you can hold an 'event' online to reward your Facebook followers for their loyalty. Try offering a discount code for fans only or posting deals on a certain day of the week.

5. Keep your business goals in mind.

As much as you may think the next social media "hack" will change everything for your business, don't let your focus stray from what's really important. The Facebook page is a means to an end, so don't get caught up in tweaking every last thing. Update regularly, reward your fans, be kind, and you'll be on your way.

Now, get out there and make your customers happy!